What B2B Professionals Want From B2B Marketing?
We begin with some observations on what B2B professionals tell us they want from B2B marketing and a B2B marketing community. This input could help to restructure the B2B marketing mindset. Below is a...
View ArticlePay-For-Performance Public Relations
Now that content marketing dominates the business-to-business landscape and public relations firms are self-proclaimed digital marketing or digital communications firms it is time for companies to...
View ArticleB2B Sales Leads What Kind Do You Want?
Ever wonder why there are so many definitions of B2B sales leads? Could it be that B2B sales leads are hard to define? I do not think so, do you? Perhaps the confusion lies with marketing firms that...
View ArticleDo You Know the KPI Marketing Metrics CEOs Care About?
KPI marketing metrics that concern CEOs are important if you are interested in proving the ROI of your marketing efforts. Marketing metrics three major areas of performance are: new customers (Sales)...
View ArticleHow to Create Marketing Content that Converts to Leads
Placing compelling marketing content on your website or conducting content marketing campaigns that convert prospects to B2B sales leads can be a quandary. What is effective marketing content? More...
View Article5 Common Sales Lead Risks & How to Dodge Them
Sales lead quality is the number one concern of marketers today. The quality of B2B sales leads is 58% more important than quantity 42% states BtoB Magazine in a 2013 report†, surprised? It is never...
View Article5 Startling Reasons to Respect Not Dissect Sales Prospects
Do you practice the “golden rule” of sales prospecting for a better Web? Start respecting sales prospects as you would like them to respect you. It may come as a shock to many marketers, but business...
View ArticleMarketing Automation Why It Will Not Help B2B Firms
Knowing the fundamentals of B2B marketing, and marketing automation it becomes evident that marketing automation is a waste of time and money when it comes to generating sales leads for all but the...
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